Who Sponsors REI?
452,000 subscribers · Sponsors in: Fashion, Finance, Lifestyle
Browse sponsors by category: Beauty & Fashion · Finance & Business · Lifestyle & Vlog
At Recreational Equipment, Inc. (REI), we love to get outside and play, and we know first-hand the importance of quality outdoor gear. We stand behind all our products with a 100% satisfaction guarantee, and we design our own line of award-winning REI brand gear and clothing. Whether you're new to outdoor adventure or a seasoned pro, we gladly share our enthusiasm for our products—and the trails, slopes and waterways where we play. Each year, REI donates millions of dollars to support conservation efforts nationwide and sends dedicated teams of volunteers—members, customers and REI employees—to build trails, clean up beaches, restore local habitats and more.... REI's passion for the outdoors runs deep. Our core purpose is to inspire, educate and outfit people for a lifetime of outdoor adventure and stewardship. Become a member today and get outside! www.rei.com/membership/benefits/
REI's top sponsor is Capital One (17 sponsored videos), and REI has worked with 7 distinct brands.
Channel: @rei on YouTube
Top brands sponsoring REI
- Capital One — 17× sponsored
- REI — 10× sponsored
- Teva — 5× sponsored
- The North Face — 1× sponsored
Recent sponsored videos from REI
- SUP Surfing on a River Wave with Dan Rubinstein | #wiwl #podcast #shorts #rei #paddle #surfing #wave — 2026-04-23 · Capital One
- Paddling 1,200 Miles from Ottawa to New York with Dan Rubinstein | #wiwl #podcast #shorts #rei — 2026-04-21 · Capital One
- Paddling 1,200 Miles from Ottawa to New York with Dan Rubinstein — 2026-04-21 · Capital One
- Hiking Boots or Trail Runners? #rei #optoutside #hiking #footwear #spring #reipartner #shorts — 2026-04-17 · REI
- The Parallels Between Thru-Hiking and Pilgrimage with Lauren Duke | #wiwl #podcast #shorts #rei — 2026-04-16 · Capital One
Sponsorship activity
First tracked sponsorship: January 2026
Most recent sponsorship: April 2026
Sponsored videos detected per month (last 12 months):
| Month | Sponsored videos |
|---|---|
| 2025-08 | 0 |
| 2025-09 | 0 |
| 2025-10 | 0 |
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 3 |
| 2026-02 | 11 |
| 2026-03 | 21 |
| 2026-04 | 21 |
| 2026-05 | 0 |
| 2026-06 | 0 |
| 2026-07 | 0 |
Frequently asked questions
- Who sponsors REI?
- REI's most frequent sponsors include Capital One, REI, Teva, The North Face.
- How active is REI with sponsorships?
- REI has worked with 7 distinct sponsor brands, with tracked campaigns between January 2026 and April 2026.
- What types of brands sponsor REI?
- Sponsors of REI span Fashion, Finance, Lifestyle.
Sponsorship data updated Jun 23, 2026.