Free YouTube Media Kit Generator
Build a sponsor-ready YouTube media kit in 60 seconds — auto-filled from your channel data and downloadable as a polished PDF.
Paste your channel link and the generator pulls in your subscribers, views, niche and demographics. Edit your bio, add audience details, and export a clean PDF media kit you can send to any brand.
What is a YouTube media kit?
A YouTube media kit is a one-page document that summarizes your channel for potential sponsors — your audience size, demographics, content style, past partnerships, and rates. It's the first thing brands ask for when considering working with you, and a strong kit can be the difference between landing a sponsorship and getting ignored.
Most YouTubers either skip the media kit entirely or spend hours building one in Canva. Our free YouTube media kit template auto-generates the entire thing from your public channel data in under 60 seconds.
What's included in the kit
Seven essentials brands look for in every kit they receive:
- Channel overview. Name, profile picture, handle, and a short bio.
- Key statistics. Subscribers, average views, monthly views, average likes.
- Content overview. Niche, typical video length, upload schedule.
- Audience demographics. Age, gender, top countries, language.
- Past partnerships. Brands you've worked with previously.
- Rate card. Integrations, dedicated, mentions, Shorts.
- Contact information. How brands reach you (or your management).
How it works in 60 seconds
- Paste your channel link. The generator pulls in your subscribers, average views, monthly views, niche and upload schedule from public data.
- Edit your bio and demographics. Add audience age, gender, top countries and language — the details brands actually screen for.
- Confirm your rate card. Rates auto-fill using niche CPM benchmarks for dedicated videos, mid-roll integrations, brief mentions and Shorts.
- Pick a template and download. Export a clean PDF media kit you can attach to any sponsor outreach email.
How to calculate your sponsorship rates
Your rate is driven by average views × niche CPM × format multiplier. The kit auto-fills using these benchmarks:
| Format | CPM range |
|---|---|
| Dedicated video | $20–25 CPM |
| Integration (60–90s mid-roll) | $12–15 CPM |
| Brief mention (15–30s) | $4–7 CPM |
| YouTube Shorts | $2–5 CPM |
Need exact numbers for your channel? Use the free YouTube sponsorship rate calculator.
Keep exploring
A media kit is step one — you also need to know who to send it to. Browse the sponsor directory of brands paying YouTube creators, or read aggregate trends in our YouTube sponsorship statistics report.
Frequently asked questions
- Do I need anything besides a media kit to land sponsorships?
- Yes. A media kit shows who you are, but you still need to know which brands are actively sponsoring creators in your niche. That's exactly what GetSponsored's channel analysis does — matches you with 10,000+ brands based on your audience and content.
- Is the YouTube media kit generator really free?
- Yes — building and previewing your media kit is completely free. Sign in (free) to download the PDF. The free version includes a small GetSponsored watermark; Pro ($29/month) removes it.
- Do I need to sign up to use the tool?
- You can build and preview your media kit without an account. A free signup is required to download the PDF, which also unlocks AI sponsor matching and 10,000+ brand contacts.
- What makes a good YouTube media kit?
- A good media kit is visually clean, includes current stats (updated within the last 30 days), shows audience demographics brands care about, highlights past partnerships, and makes it easy to contact you. Our templates are designed around what brands actually look for.
- How often should I update my media kit?
- At least every 3 months, or whenever you hit a milestone (100K subs, a viral video, new partnerships). Regenerate your kit any time with fresh numbers.
- Can I use this if I'm a small channel?
- Absolutely. Channels with 10K-100K subscribers often benefit most from a professional media kit because it helps them stand out to brands that normally work with bigger creators.
- Does this work for YouTube Shorts channels?
- Yes. Our templates have sections for long-form and short-form content separately, so you can show both your long-form and Shorts metrics.
- What's the difference between a media kit and a press kit?
- A media kit is for creators pitching brand sponsorships. A press kit is for journalists writing about you. The information overlaps but media kits emphasize audience data and rates, while press kits emphasize bio, backstory, and high-resolution photos.