YouTube Sponsorship Rankings (2026)

Live leaderboards computed from GetSponsored's index of 260,510 tracked sponsorships across 5,148 brands and 13,112 YouTube channels, last updated Jul 9, 2026. Paid sponsorships and affiliate-link placements are ranked separately so a brand running affiliate codes across thousands of videos does not crowd out brands running actual paid campaigns.

Top Paid YouTube Sponsors

Brands running actual paid sponsorship campaigns, ranked by tracked sponsorships in our index.

#	Brand	Category	Sponsorships	Creators
1	NordVPN	VPN & Privacy	2,001	305
2	Squarespace	Software	1,716	192
3	StreamYard	Software	1,358	205
4	Shopify	E-commerce	1,346	231
5	BetterHelp	Health & Wellness	1,136	359
6	Hostinger	Tech	1,131	196
7	Surfshark	VPN & Privacy	1,057	351
8	Unacademy	Education	1,046	73
9	Insta360	Hardware	1,032	264
10	Shopee	E-commerce	958	123

Top Affiliate-Link Programs

Programs whose YouTube placements are overwhelmingly affiliate links rather than paid campaigns. Counts represent affiliate link mentions, not paid deals.

#	Brand	Category	Placements	Creators
1	Epidemic Sound	Streaming & Entertainment	12,739	298
2	Gamersupps	Food & Drink	3,278	146
3	Samsung	Tech	2,299	326
4	Fortnite	Gaming	1,274	94
5	DJI	Hardware	1,193	279
6	Elgato	Hardware	1,176	93
7	Artlist	Streaming & Entertainment	967	125
8	Skillshare	Education	918	280
9	Logitech	Hardware	822	139
10	Eneba	Gaming	808	71

Most Sponsored YouTube Channels

Channels with the most tracked sponsored videos in our index, with distinct sponsor counts.

#	Channel	Subscribers	Sponsored videos	Distinct sponsors
1	John Coogan	454K	642	30
2	The Moon	654K	528	19
3	The Ramsey Show	1.2M	507	16
4	DNA SHOW	401K	491	11
5	Metal Complex	864K	483	35
6	The Secret Universe	161K	453	36
7	Margareta Grääs	151K	451	105
8	Bjørn Nyland	351K	431	18
9	Jayson Casper	160K	411	11
10	Monster Cast	213K	397	12

Trending Sponsors (last 30 days)

Paid sponsors with the most tracked sponsorships in the last 30 days, compared to the previous 30-day window.

#	Brand	Category	Last 30 days	Prior 30 days	MoM
1	Adda247	Education	76	89	▼ 15%
2	PrizePicks	Gaming	63	167	▼ 62%
3	Shopee	E-commerce	61	218	▼ 72%
4	NordVPN	VPN & Privacy	60	331	▼ 82%
5	Shopify	E-commerce	48	103	▼ 53%
6	Spotify	Streaming & Entertainment	47	46	▲ 2%
7	StreamYard	Software	44	245	▼ 82%
8	Sony LIV	Streaming & Entertainment	40	34	▲ 18%
9	KontrolFreek	Gaming	39	113	▼ 65%

Most sponsored categories

Tracked sponsorships and distinct brands per category, with links to each category page.

Indexed channels by subscriber size

Distribution of the 13,106 YouTube channels in our public index.

• 187 channels under 100K subscribers (1%)
• 10,400 channels between 100K and 1M subscribers (79%)
• 2,519 channels over 1M subscribers (19%)

Methodology

We list paid sponsorships and affiliate-link placements separately. Many trackers combine them, which inflates sponsor counts: a brand appearing in thousands of videos via affiliate links (like Amazon) is not running thousands of paid campaigns. Separating them keeps the paid-sponsor ranking honest.

Rankings are computed from GetSponsored's sponsorship index of 260,510 tracked sponsorships across 13,112 channels, updated Jul 9, 2026. Detection runs against public YouTube video metadata. Brand counts include only brands with at least two detected sponsorships. Trending sponsors compare the last 30 days against the previous 30 days using video publish dates so the leaderboard reflects creator activity rather than scan timing.

Explore the data: sponsor directory · sponsors for small channels · channel directory · categories · sponsorship calculator.

Sponsorship data updated Jul 9, 2026.