YouTube Sponsorship Rankings (2026)

Live leaderboards computed from GetSponsored's index of 370,435 tracked sponsorships across 14,001 brands and 25,384 YouTube channels, last updated Jul 28, 2026. Paid sponsorships and affiliate-link placements are ranked separately so a brand running affiliate codes across thousands of videos does not crowd out brands running actual paid campaigns.

Top Paid YouTube Sponsors

Brands running actual paid sponsorship campaigns, ranked by tracked sponsorships in our index.

#	Brand	Category	Sponsorships	Creators
1	NordVPN	VPN & Privacy	2,157	305
2	Squarespace	Software	1,840	192
3	StreamYard	Software	1,448	205
4	Shopify	E-commerce	1,424	231
5	Hostinger	Tech	1,240	196
6	BetterHelp	Health & Wellness	1,234	359
7	Unacademy	Education	1,145	73
8	Insta360	Hardware	1,139	264
9	Surfshark	VPN & Privacy	1,107	352
10	Shopee	E-commerce	1,041	128

Top Affiliate-Link Programs

Programs whose YouTube placements are overwhelmingly affiliate links rather than paid campaigns. Counts represent affiliate link mentions, not paid deals.

#	Brand	Category	Placements	Creators
1	Epidemic Sound	Streaming & Entertainment	13,443	298
2	Amazon	E-commerce	8,454	352
3	Gamersupps	Food & Drink	3,740	146
4	Samsung	Tech	2,541	326
5	Fortnite	Gaming	1,361	96
6	Epic Games	Gaming	1,321	101
7	Elgato	Hardware	1,290	93
8	DJI	Hardware	1,265	279
9	instant-gaming	Gaming	1,160	60
10	Apple	Tech	1,097	355

Most Sponsored YouTube Channels

Channels with the most tracked sponsored videos in our index, with distinct sponsor counts.

#	Channel	Subscribers	Sponsored videos	Distinct sponsors
1	John Coogan	453K	796	30
2	💙Bondy Blue💙	129K	766	14
3	The Ramsey Show	1.2M	651	16
4	The Moon	655K	573	19
5	Metal Complex	870K	521	36
6	DNA SHOW	402K	491	11
7	Canal Corredores	175K	457	27
8	Matt Kohrs	420K	452	12
9	Crispy Cendy	734K	439	25
10	Mind Math Money	467K	435	6

Trending Sponsors (last 30 days)

Paid sponsors with the most tracked sponsorships in the last 30 days, compared to the previous 30-day window.

#	Brand	Category	Last 30 days	Prior 30 days	MoM
1	NordVPN	VPN & Privacy	145	231	▼ 37%
2	Whatnot	E-commerce	143	142	▲ 1%
3	Adda247	Education	138	48	▲ 188%
4	StreamYard	Software	127	172	▼ 26%
5	Unacademy	Education	126	102	▲ 24%
6	Holy	Food & Drink	125	116	▲ 8%
7	Ubisoft	Gaming	121	70	▲ 73%
8	Netflix	Streaming & Entertainment	116	107	▲ 8%
9	ASUS	Hardware	104	155	▼ 33%
10	PrizePicks	Gaming	104	93	▲ 12%

Most sponsored categories

Tracked sponsorships and distinct brands per category, with links to each category page.

Indexed channels by subscriber size

Distribution of the 25,350 YouTube channels in our public index.

• 840 channels under 100K subscribers (3%)
• 18,272 channels between 100K and 1M subscribers (72%)
• 6,238 channels over 1M subscribers (25%)

Methodology

We list paid sponsorships and affiliate-link placements separately. Many trackers combine them, which inflates sponsor counts: a brand appearing in thousands of videos via affiliate links (like Amazon) is not running thousands of paid campaigns. Separating them keeps the paid-sponsor ranking honest.

Rankings are computed from GetSponsored's sponsorship index of 370,435 tracked sponsorships across 25,384 channels, updated Jul 28, 2026. Detection runs against public YouTube video metadata. Brand counts include only brands with at least two detected sponsorships. Trending sponsors compare the last 30 days against the previous 30 days using video publish dates so the leaderboard reflects creator activity rather than scan timing.

Explore the data: sponsor directory · sponsors for small channels · channel directory · categories · sponsorship calculator.

Sponsorship data updated Jul 28, 2026.