Who Sponsors This Morning?
2,530,000 subscribers · Sponsors in: Fashion
Browse sponsors by category: Beauty & Fashion
Welcome to the official This Morning YouTube channel! Join us every weekday from 10am on ITV1, ITVX and STV as we discuss the latest news stories, meet the people behind the stories that matter, chat to the biggest names in Hollywood, get the latest fashion & beauty trends, and cook up a storm in our kitchen with your favourite chefs!
This Morning's top sponsor is asos (1 sponsored video), and This Morning has worked with 7 distinct brands.
Channel: @thismorning on YouTube
Top brands sponsoring This Morning
- asos — 1× sponsored
- Zara — 1× sponsored
- Topshop — 1× sponsored
- Primark — 1× sponsored
- NEXT — 1× sponsored
- Matalan — 1× sponsored
Recent sponsored videos from This Morning
- How to Recreate Princess Kate’s £300 Look on a Budget | This Morning — 2026-04-30 · asos, Matalan, NEXT, Primark, Topshop, Zara
Sponsorship activity
First tracked sponsorship: April 2026
Most recent sponsorship: April 2026
Sponsored videos detected per month (last 12 months):
| Month | Sponsored videos |
|---|---|
| 2025-08 | 0 |
| 2025-09 | 0 |
| 2025-10 | 0 |
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 0 |
| 2026-02 | 0 |
| 2026-03 | 0 |
| 2026-04 | 7 |
| 2026-05 | 0 |
| 2026-06 | 0 |
| 2026-07 | 0 |
Channels with similar sponsors
Other YouTube channels that share sponsor brands with This Morning.
- Laura Blair — 184K subs · 3 shared sponsors
- Emily Philpott — 156K subs · 3 shared sponsors
- Helen Anderson — 566K subs · 2 shared sponsors
- Naomi Boyer — 500K subs · 2 shared sponsors
- Habiba Da Silva — 471K subs · 2 shared sponsors
- Andreea Balaban — 440K subs · 2 shared sponsors
Frequently asked questions
Sponsorship data updated Jun 23, 2026.