Who Sponsors Laufey?
3,520,000 subscribers · Sponsors in: Gaming, Lifestyle, Streaming & Entertainment
Browse sponsors by category: Gaming · Lifestyle & Vlog · Entertainment
Laufey (pronounced lay-vay) has captivated a generation with virtuosic songs of love and self-discovery by manifesting her vision of jazz-and classical-infused pop music. She has become a bridge for the older music she adores, from Chet Baker to Carole King to Ravel, by offering her bold interpretation to a younger crop of listeners who have become deeply connected over time. Raised between Reykjavik and Washington, D.C., she learned piano and cello as a child, later studying at Berklee College of Music. There, she wrote her debut EP, 2021’s Typical of Me, whose striking single “Street by Street” debuted at No. 1 on Icelandic Radio—the first of many achievements that have grown to include two GRAMMY® Awards, 5 billion global streams, a social media audience of 25 million, the biggest jazz LP debut in Spotify history and an album in Billboard’s Top 5, a growing pile of Platinum plaques, a Forbes 30 Under 30 designation, and being named one of TIME’s 2025 Women of the Year.
Laufey's top sponsor is Lexus (1 sponsored video), and Laufey has worked with 4 distinct brands.
Channel: @laufey on YouTube
Top brands sponsoring Laufey
- Lexus — 1× sponsored
- Amazon Music — 1× sponsored
- YouTube Music — 1× sponsored
- Fortnite — 1× sponsored
Recent sponsored videos from Laufey
- Laufey - "Blue In Green (Amazon Music Original)" – Live Performance — 2026-04-29 · Amazon Music, Lexus
- It was only A Matter of Time 🕰 4.16 @fortnite @FNFestival — 2026-04-15 · Fortnite
- thank you @YouTubeMusic 🤍 #YouTubeMusic — 2026-04-13 · YouTube Music
Sponsorship activity
First tracked sponsorship: April 2026
Most recent sponsorship: April 2026
Sponsored videos detected per month (last 12 months):
| Month | Sponsored videos |
|---|---|
| 2025-08 | 0 |
| 2025-09 | 0 |
| 2025-10 | 0 |
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 0 |
| 2026-02 | 0 |
| 2026-03 | 0 |
| 2026-04 | 4 |
| 2026-05 | 0 |
| 2026-06 | 0 |
| 2026-07 | 0 |
Frequently asked questions
- Who sponsors Laufey?
- Laufey's most frequent sponsors include Lexus, Amazon Music, YouTube Music, Fortnite.
- How active is Laufey with sponsorships?
- Laufey has worked with 4 distinct sponsor brands, with tracked campaigns in April 2026.
- What types of brands sponsor Laufey?
- Sponsors of Laufey span Gaming, Lifestyle, Streaming & Entertainment.
Sponsorship data updated Jun 23, 2026.